Agency coaching to take agency owners to the next level
Agency coaching to take agency owners to the next level
Agency coaching is a structured guidance program that pulls the founder out of the bottleneck of delivery, decisions and growth. Not loose advice, but standards that get installed in the agency and keep working once the coach is gone.
Most business coaches give advice. Chris Out installs standards that hold up when you're not there. He grew Rock Boost from 10 to 85 people, did an exit in 2020, and has run more than 2,000 sessions with agency founders since. You don't get an advisor. You get someone who has sat in your chair.
Most founders don't get stuck for lack of knowledge. They get stuck because everything runs through them. More revenue means more hours, more stress, less margin. Agency coaching takes you out of the middle of your own agency.
Agency coaching is a structured guidance program that pulls the founder out of the bottleneck of delivery, decisions and growth. Not loose advice, but standards that get installed in the agency and keep working once the coach is gone.
Most business coaches give advice. Chris Out installs standards that hold up when you're not there. He grew Rock Boost from 10 to 85 people, did an exit in 2020, and has run more than 2,000 sessions with agency founders since. You don't get an advisor. You get someone who has sat in your chair.
Most founders don't get stuck for lack of knowledge. They get stuck because everything runs through them. More revenue means more hours, more stress, less margin. Agency coaching takes you out of the middle of your own agency.
Worked with agencies around the world
Who this is for
You run an agency of 2 to 10 people. You're doing between €10k and €100k per month. You want to reach €100k+, but not by putting in more of your own hours, because you don't have them anymore.
This applies to agencies in any discipline, whether you do marketing, design, development, PR or consultancy, as long as you have a service-based model with people in delivery.
You recognize this: you're good at the work, your clients are happy, and yet your agency grinds to a halt without you. Every decision, every escalation, every new client ends up with you. You're not the owner of your agency. You're its most expensive employee.
Who this is for
You run an agency of 2 to 10 people. You're doing between €10k and €100k per month. You want to reach €100k+, but not by putting in more of your own hours, because you don't have them anymore.
Who this is not for
A freelancer, and want to stay one? Then this isn't for you. This is about building an agency that runs without you, not about selling yourself better.
Looking for an agency that does the work for you? Wrong page. Chris doesn't do your marketing; Chris makes sure you run it better.
Want generic business coaching about mindset and goal-setting? You're better off looking elsewhere too. This is specifically about the dynamics of a service-based agency: margins, utilization, delivery, delegating.
Who this is not for
A freelancer, and want to stay one? Then this isn't for you. This is about building an agency that runs without you, not about selling yourself better.
Looking for an agency that does the work for you? Wrong page. Chris doesn't do your marketing; Chris makes sure you run it better.
Want generic business coaching about mindset and goal-setting? You're better off looking elsewhere too. This is specifically about the dynamics of a service-based agency: margins, utilization, delivery, delegating.
What sets agency coaching apart from business coaching
Business coaching works with general principles that fit any company. That's exactly the problem. An agency isn't a webshop and isn't a SaaS business. You sell hours, your margin sits in utilization, your biggest risk is that your best people leave or burn out, and your growth is held back by one thing: you're in the delivery.
Agency coaching is about those specific bottlenecks, not about generalities. No advice that feels good in the conversation and then evaporates, but standards that stay standing under pressure. The result: faster decisions, more stable profitability, and a founder who is no longer the bottleneck.
What sets agency coaching apart from business coaching
Business coaching works with general principles that fit any company. That's exactly the problem. An agency isn't a webshop and isn't a SaaS business. You sell hours, your margin sits in utilization, your biggest risk is that your best people leave or burn out, and your growth is held back by one thing: you're in the delivery.
Agency coaching is about those specific bottlenecks, not about generalities. No advice that feels good in the conversation and then evaporates, but standards that stay standing under pressure. The result: faster decisions, more stable profitability, and a founder who is no longer the bottleneck.
When agency coaching makes sense
Recognize this? Then it's not a matter of working harder. It's a matter of organizing differently.
When agency coaching makes sense
Recognize this? Then it's not a matter of working harder. It's a matter of organizing differently.
How it works with Chris
How it works with Chris
We start with a no-obligation Standards Assessment. A free 45-minute conversation, with no commitment, in which we determine together where your agency is getting stuck and whether working together is a fit. Not a client yet, purely a qualification: for you and for Chris.
If you want to go further afterwards, the collaboration begins with the Breakthrough: three intensive hours in which Chris dissects your agency and your complete roadmap to €100k+ months is built live. Investment €3,000.
After that, two routes, both 1-on-1 with Chris. Install to anchor the standards in four months. Calm Scale to grow for a full year without the agency turning into chaos, with only 24 spots per year worldwide. Which route fits you becomes clear in the Breakthrough.
No years-long programs without an end. A clear route, a clear start.
No years-long programs without an end. A clear route, a clear start.
The route in short:
Standards Assessment: free, 45 minutes, qualification.
Breakthrough: 3 hours, €3,000, your roadmap built live.
Install: 4 months, your standards anchored.
Calm Scale: 12 months, 24 spots per year, standards become culture.
The route in short:
Standards Assessment: free, 45 minutes, qualification.
Breakthrough: 3 hours, €3,000, your roadmap built live.
Install: 4 months, your standards anchored.
Calm Scale: 12 months, 24 spots per year, standards become culture.
Ready to step out of the middle of your own agency?
Start with a no-obligation 45-minute Standards Assessment. We make clear where your agency is getting stuck, which standard is slowing your growth, and whether the Breakthrough is the right next step.
You'll walk away with a concrete picture of what's holding your growth back. That alone is worth those 45 minutes.
"From €10k to €50k per month, with a real team." Lucia van den Brink, Founder, The Initial.
Founders who set the standard
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
Founders who set the standard
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
Founders who set the standard
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Founders who set the standard
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Frequently asked questions
Business coaching works with general principles that fit any company. Agency coaching is specifically about the dynamics of a service-based agency: margins, utilization, client relationships and delegating in delivery. Chris coaches agency founders only, because he built an agency himself and knows where things really get stuck.
For agencies of 2 to 10 people doing between €10k and €100k per month who want to grow further without the founder putting in more hours. Not for freelancers, not for anyone looking for a marketing agency.
Yes. The approach is about the dynamics of a service-based agency, not about a specific discipline. Design, development, PR or consultancy: the bottlenecks are the same. You in the delivery, margins under pressure, growth that leans on you.
The first result is in the Breakthrough itself: after three hours you know exactly what's holding you back. The structural change follows as the standards take hold. A matter of weeks, not years.
The SHARP method is the framework behind the coaching: five standards, Set, Hold, Acquire, Raise and Perform, that Chris installs in your agency and that stay standing when things get busy.
If it's a fit, we schedule a Breakthrough. If it's not, you'll know that too, and you're not committed to anything. You decide for yourself, based on a concrete picture instead of a gut feeling.
Frequently asked questions
Business coaching works with general principles that fit any company. Agency coaching is specifically about the dynamics of a service-based agency: margins, utilization, client relationships and delegating in delivery. Chris coaches agency founders only, because he built an agency himself and knows where things really get stuck.
For agencies of 2 to 10 people doing between €10k and €100k per month who want to grow further without the founder putting in more hours. Not for freelancers, not for anyone looking for a marketing agency.
Yes. The approach is about the dynamics of a service-based agency, not about a specific discipline. Design, development, PR or consultancy: the bottlenecks are the same. You in the delivery, margins under pressure, growth that leans on you.
The first result is in the Breakthrough itself: after three hours you know exactly what's holding you back. The structural change follows as the standards take hold. A matter of weeks, not years.
The SHARP method is the framework behind the coaching: five standards, Set, Hold, Acquire, Raise and Perform, that Chris installs in your agency and that stay standing when things get busy.
If it's a fit, we schedule a Breakthrough. If it's not, you'll know that too, and you're not committed to anything. You decide for yourself, based on a concrete picture instead of a gut feeling.
Frequently asked questions
Business coaching works with general principles that fit any company. Agency coaching is specifically about the dynamics of a service-based agency: margins, utilization, client relationships and delegating in delivery. Chris coaches agency founders only, because he built an agency himself and knows where things really get stuck.
For agencies of 2 to 10 people doing between €10k and €100k per month who want to grow further without the founder putting in more hours. Not for freelancers, not for anyone looking for a marketing agency.
Yes. The approach is about the dynamics of a service-based agency, not about a specific discipline. Design, development, PR or consultancy: the bottlenecks are the same. You in the delivery, margins under pressure, growth that leans on you.
The first result is in the Breakthrough itself: after three hours you know exactly what's holding you back. The structural change follows as the standards take hold. A matter of weeks, not years.
The SHARP method is the framework behind the coaching: five standards, Set, Hold, Acquire, Raise and Perform, that Chris installs in your agency and that stay standing when things get busy.
If it's a fit, we schedule a Breakthrough. If it's not, you'll know that too, and you're not committed to anything. You decide for yourself, based on a concrete picture instead of a gut feeling.
Frequently asked questions
Business coaching works with general principles that fit any company. Agency coaching is specifically about the dynamics of a service-based agency: margins, utilization, client relationships and delegating in delivery. Chris coaches agency founders only, because he built an agency himself and knows where things really get stuck.
For agencies of 2 to 10 people doing between €10k and €100k per month who want to grow further without the founder putting in more hours. Not for freelancers, not for anyone looking for a marketing agency.
Yes. The approach is about the dynamics of a service-based agency, not about a specific discipline. Design, development, PR or consultancy: the bottlenecks are the same. You in the delivery, margins under pressure, growth that leans on you.
The first result is in the Breakthrough itself: after three hours you know exactly what's holding you back. The structural change follows as the standards take hold. A matter of weeks, not years.
The SHARP method is the framework behind the coaching: five standards, Set, Hold, Acquire, Raise and Perform, that Chris installs in your agency and that stay standing when things get busy.
If it's a fit, we schedule a Breakthrough. If it's not, you'll know that too, and you're not committed to anything. You decide for yourself, based on a concrete picture instead of a gut feeling.
Ready to step out of the middle of your own agency?
Start with a no-obligation 45-minute Standards Assessment. We make clear where your agency is getting stuck, which standard is slowing your growth, and whether the Breakthrough is the right next step.
You'll walk away with a concrete picture of what's holding your growth back. That alone is worth those 45 minutes.
"From €10k to €50k per month, with a real team." Lucia van den Brink, Founder, The Initial.