Three clients in, three clients out. That is not growth. That is a treadmill.
Three clients in, three clients out. That is not growth. That is a treadmill.
In four months we get more out of the clients you already have, measured on your bank account, and build the machine that brings the next ones.
In four months we get more out of the clients you already have, measured on your bank account, and build the machine that brings the next ones.
2,000+ sessions with owners of agencies
2,000+ sessions with owners of agencies
What you walk out with
Your margins leak, your clients churn, and every new lead costs more than the last. You have tried more hours and new systems. In four months we fix the order: first the money you already earn, then the inflow.
Four months with Chris. You walk in with a leaking book. You walk out with one meter proven.
First: your positioning locked and your prices fixed, so the machine has something worth selling. Then: the machine built. How many ICP conversations you need per month, the channel that produces them, the library your team sells from. Month 4: the machine switched on, funded by the margin we freed up. One meter proven.
No inflow before margin can carry it. No course. Decisions on your numbers, every two weeks.
Within four months you hold:
Margin per client above 40%, or you know exactly which clients are under it and why
Your prices indexed and your scope closed, in euros per month
Your positioning locked and your sales conversations in a library your team can run
The inflow machine built, switched on the moment track one funds it
€15,000 or 4 × €3,750 · credited in full into Scale
What you walk out with
Your margins leak, your clients churn, and every new lead costs more than the last. You have tried more hours and new systems. In four months we fix the order: first the money you already earn, then the inflow.
Four months with Chris. You walk in with a leaking book. You walk out with one meter proven.
First: your positioning locked and your prices fixed, so the machine has something worth selling. Then: the machine built. How many ICP conversations you need per month, the channel that produces them, the library your team sells from. Month 4: the machine switched on, funded by the margin we freed up. One meter proven.
No inflow before margin can carry it. No course. Decisions on your numbers, every two weeks.
Within four months you hold:
Margin per client above 40%, or you know exactly which clients are under it and why
Your prices indexed and your scope closed, in euros per month
Your positioning locked and your sales conversations in a library your team can run
The inflow machine built, switched on the moment track one funds it
€15,000 or 4 × €3,750 · credited in full into Scale
What you walk out with
Your margins leak, your clients churn, and every new lead costs more than the last. You have tried more hours and new systems. In four months we fix the order: first the money you already earn, then the inflow.
Four months with Chris. You walk in with a leaking book. You walk out with one meter proven.
First: your positioning locked and your prices fixed, so the machine has something worth selling. Then: the machine built. How many ICP conversations you need per month, the channel that produces them, the library your team sells from. Month 4: the machine switched on, funded by the margin we freed up. One meter proven.
No inflow before margin can carry it. No course. Decisions on your numbers, every two weeks.
Within four months you hold:
Margin per client above 40%, or you know exactly which clients are under it and why
Your prices indexed and your scope closed, in euros per month
Your positioning locked and your sales conversations in a library your team can run
The inflow machine built, switched on the moment track one funds it
€15,000 or 4 × €3,750 · credited in full into Scale
What you walk out with
Your margins leak, your clients churn, and every new lead costs more than the last. You have tried more hours and new systems. In four months we fix the order: first the money you already earn, then the inflow.
Four months with Chris. You walk in with a leaking book. You walk out with one meter proven.
First: your positioning locked and your prices fixed, so the machine has something worth selling. Then: the machine built. How many ICP conversations you need per month, the channel that produces them, the library your team sells from. Month 4: the machine switched on, funded by the margin we freed up. One meter proven.
No inflow before margin can carry it. No course. Decisions on your numbers, every two weeks.
Within four months you hold:
Margin per client above 40%, or you know exactly which clients are under it and why
Your prices indexed and your scope closed, in euros per month
Your positioning locked and your sales conversations in a library your team can run
The inflow machine built, switched on the moment track one funds it
€15,000 or 4 × €3,750 · credited in full into Scale
The U-ladder
The U is for UnBaund: how far you have broken loose from your own company.
Untouched Revenue is the revenue your company delivers without you in the delivery. One number per level: that amount per month, three months running. Not a percentage, not company size.
0
0
U0 · under €10k a month · you are still in delivery
0
0
U10 · €10k a month · it exists
0
0
U25 · Bronze · €25k a month · it carries
0
0
U50 · Silver · €50k a month · the tipping point
0
0
U100 · Gold · €100k a month · scalable and governable
0
0
U250 · Diamond · €250k a month · founder-free delivery at scale
Four things you need to know, in this order.
1 · The question
How much revenue does your company deliver without you?
2 · The score
U0 → U10 → Bronze → Silver → Gold → Diamond
3 · The diagnosis
C.A.L.M. shows why you stay stuck at your current level.
4 · The build
S.H.A.R.P. is what you install to reach the next one, durably.
You can hit any number once. A level is the revenue your company can keep delivering without you in the delivery.
Your level is set in the Diagnosis: 45 minutes, your client list, one number.
The U-ladder
The U is for UnBaund: how far you have broken loose from your own company.
Untouched Revenue is the revenue your company delivers without you in the delivery. One number per level: that amount per month, three months running. Not a percentage, not company size.
0
0
U0 · under €10k a month · you are still in delivery
0
0
U10 · €10k a month · it exists
0
0
U25 · Bronze · €25k a month · it carries
0
0
U50 · Silver · €50k a month · the tipping point
0
0
U100 · Gold · €100k a month · scalable and governable
0
0
U250 · Diamond · €250k a month · founder-free delivery at scale
Four things you need to know, in this order.
1 · The question
How much revenue does your company deliver without you?
2 · The score
U0 → U10 → Bronze → Silver → Gold → Diamond
3 · The diagnosis
C.A.L.M. shows why you stay stuck at your current level.
4 · The build
S.H.A.R.P. is what you install to reach the next one, durably.
You can hit any number once. A level is the revenue your company can keep delivering without you in the delivery.
Your level is set in the Diagnosis: 45 minutes, your client list, one number.
The U-ladder
The U is for UnBaund: how far you have broken loose from your own company.
Untouched Revenue is the revenue your company delivers without you in the delivery. One number per level: that amount per month, three months running. Not a percentage, not company size.
0
0
U0 · under €10k a month · you are still in delivery
0
0
U10 · €10k a month · it exists
0
0
U25 · Bronze · €25k a month · it carries
0
0
U50 · Silver · €50k a month · the tipping point
0
0
U100 · Gold · €100k a month · scalable and governable
0
0
U250 · Diamond · €250k a month · founder-free delivery at scale
Four things you need to know, in this order.
4 · The build
S.H.A.R.P. is what you install to reach the next one, durably.
3 · The diagnosis
C.A.L.M. shows why you stay stuck at your current level.
2 · The score
U0 → U10 → Bronze → Silver → Gold → Diamond
1 · The question
How much revenue does your company deliver without you?
You can hit any number once. A level is the revenue your company can keep delivering without you in the delivery.
Your level is set in the Diagnosis: 45 minutes, your client list, one number.
The U-ladder
The U is for UnBaund: how far you have broken loose from your own company.
Untouched Revenue is the revenue your company delivers without you in the delivery. One number per level: that amount per month, three months running. Not a percentage, not company size.
0
0
U0 · under €10k a month · you are still in delivery
0
0
U10 · €10k a month · it exists
0
0
U25 · Bronze · €25k a month · it carries
0
0
U50 · Silver · €50k a month · the tipping point
0
0
U100 · Gold · €100k a month · scalable and governable
0
0
U250 · Diamond · €250k a month · founder-free delivery at scale
Four things you need to know, in this order.
4 · The build
S.H.A.R.P. is what you install to reach the next one, durably.
3 · The diagnosis
C.A.L.M. shows why you stay stuck at your current level.
2 · The score
U0 → U10 → Bronze → Silver → Gold → Diamond
1 · The question
How much revenue does your company deliver without you?
You can hit any number once. A level is the revenue your company can keep delivering without you in the delivery.
Your level is set in the Diagnosis: 45 minutes, your client list, one number.
Who the Sprint is for
For founders whose book is bigger than the bank account shows.
Two to ten people, real clients, unclear margins. The Sprint is not for everyone, and that is the point: check yourself against both columns before you book.
Recognise yourself on the right? Book the Diagnosis. You leave knowing whether the Sprint is your next step.
Who the Sprint is for
For founders whose book is bigger than the bank account shows.
Two to ten people, real clients, unclear margins. The Sprint is not for everyone, and that is the point: check yourself against both columns before you book.
Recognise yourself on the right? Book the Diagnosis. You leave knowing whether the Sprint is your next step.
The Evidence
Same ceiling. Different agencies. Same fix.
Founders who installed the standard. In their own words.
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
The Evidence
Same ceiling. Different agencies. Same fix.
Founders who installed the standard. In their own words.
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
The Evidence
Same ceiling. Different agencies. Same fix.
Founders who installed the standard. In their own words.
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
The Evidence
Same ceiling. Different agencies. Same fix.
Founders who installed the standard. In their own words.
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
FAQ
Questions founders ask about the Sprint.
Because one meter can be proven in four. Margin per client, client happiness or the freed-up monthly amount move measurably within a quarter when prices, scope and the kill list are handled in month one. Twelve months is what it takes to install the whole route; that is Scale.
The first track is about money you already earn but do not keep: margin under 40% per client, scope you deliver but do not invoice, prices that have not moved. The result shows up as cash per month, not as a slide.
You have to decide about every client. Some get indexed, some move up a step in price, some leave. The kill list is on the table in month one. If none of that is negotiable for you, the Sprint will not work.
Then the guardrail applies: inflow is turned on when margin and client happiness can carry it, not before. Scaling inflow onto a leaking book makes the leak bigger. We build the machine in months two and three so it is ready the moment track one funds it.
The end measurement shows which meter moved and whether it holds. Continue seamlessly into Scale and the €15,000 is credited in full on the Scale price. Pause, and the credit lapses. You can join later at the price that applies then.
No. The Sprint proves one meter and builds the inflow architecture. Scale installs the whole route toward U100, with a quarterly decision moment, async access to Chris on decisions, and a level audit at each transition.
FAQ
Questions founders ask about the Sprint.
Because one meter can be proven in four. Margin per client, client happiness or the freed-up monthly amount move measurably within a quarter when prices, scope and the kill list are handled in month one. Twelve months is what it takes to install the whole route; that is Scale.
The first track is about money you already earn but do not keep: margin under 40% per client, scope you deliver but do not invoice, prices that have not moved. The result shows up as cash per month, not as a slide.
You have to decide about every client. Some get indexed, some move up a step in price, some leave. The kill list is on the table in month one. If none of that is negotiable for you, the Sprint will not work.
Then the guardrail applies: inflow is turned on when margin and client happiness can carry it, not before. Scaling inflow onto a leaking book makes the leak bigger. We build the machine in months two and three so it is ready the moment track one funds it.
The end measurement shows which meter moved and whether it holds. Continue seamlessly into Scale and the €15,000 is credited in full on the Scale price. Pause, and the credit lapses. You can join later at the price that applies then.
No. The Sprint proves one meter and builds the inflow architecture. Scale installs the whole route toward U100, with a quarterly decision moment, async access to Chris on decisions, and a level audit at each transition.
FAQ
Questions founders ask about the Sprint.
Because one meter can be proven in four. Margin per client, client happiness or the freed-up monthly amount move measurably within a quarter when prices, scope and the kill list are handled in month one. Twelve months is what it takes to install the whole route; that is Scale.
The first track is about money you already earn but do not keep: margin under 40% per client, scope you deliver but do not invoice, prices that have not moved. The result shows up as cash per month, not as a slide.
You have to decide about every client. Some get indexed, some move up a step in price, some leave. The kill list is on the table in month one. If none of that is negotiable for you, the Sprint will not work.
Then the guardrail applies: inflow is turned on when margin and client happiness can carry it, not before. Scaling inflow onto a leaking book makes the leak bigger. We build the machine in months two and three so it is ready the moment track one funds it.
The end measurement shows which meter moved and whether it holds. Continue seamlessly into Scale and the €15,000 is credited in full on the Scale price. Pause, and the credit lapses. You can join later at the price that applies then.
No. The Sprint proves one meter and builds the inflow architecture. Scale installs the whole route toward U100, with a quarterly decision moment, async access to Chris on decisions, and a level audit at each transition.
FAQ
Questions founders ask about the Sprint.
Because one meter can be proven in four. Margin per client, client happiness or the freed-up monthly amount move measurably within a quarter when prices, scope and the kill list are handled in month one. Twelve months is what it takes to install the whole route; that is Scale.
The first track is about money you already earn but do not keep: margin under 40% per client, scope you deliver but do not invoice, prices that have not moved. The result shows up as cash per month, not as a slide.
You have to decide about every client. Some get indexed, some move up a step in price, some leave. The kill list is on the table in month one. If none of that is negotiable for you, the Sprint will not work.
Then the guardrail applies: inflow is turned on when margin and client happiness can carry it, not before. Scaling inflow onto a leaking book makes the leak bigger. We build the machine in months two and three so it is ready the moment track one funds it.
The end measurement shows which meter moved and whether it holds. Continue seamlessly into Scale and the €15,000 is credited in full on the Scale price. Pause, and the credit lapses. You can join later at the price that applies then.
No. The Sprint proves one meter and builds the inflow architecture. Scale installs the whole route toward U100, with a quarterly decision moment, async access to Chris on decisions, and a level audit at each transition.