The keynote your audience quotes on Monday.
For agency conferences, SaaS summits, and leadership events. Structural keynotes not motivational ones.
The keynote your audience quotes on Monday.
For agency conferences, SaaS summits, and leadership events. Structural keynotes not motivational ones.
The keynote your audience quotes on Monday.
For agency conferences, SaaS summits, and leadership events. Structural keynotes not motivational ones.
The keynote your audience quotes on Monday.
For agency conferences, SaaS summits, and leadership events. Structural keynotes not motivational ones.
Delivered keynotes and workshops for:
Audience Transformation
What changes in the room.
The before reflects how most operator audiences arrive. The after reflects what shifts during 45 minutes of structural keynote.
Audience Transformation
What changes in the room.
The before reflects how most operator audiences arrive. The after reflects what shifts during 45 minutes of structural keynote.
Audience Transformation
What changes in the room.
The before reflects how most operator audiences arrive. The after reflects what shifts during 45 minutes of structural keynote.
Audience Transformation
What changes in the room.
The before reflects how most operator audiences arrive. The after reflects what shifts during 45 minutes of structural keynote.
Before you book
Questions event organisers ask
Agency conferences, SaaS summits, leadership days and internal founder meetups. Rooms of 20 to 800 people who run or lead service companies. Not motivational programs: structural keynotes about how a company delivers without its founder.
Founders and leaders of agencies and service businesses with 2 to 50 people, and the SaaS teams that sell to them. The keynote lands hardest with founders whose revenue grew while their calendar got worse.
One number, Untouched Revenue, and the U-ladder to read it on. Each founder estimates their own level during the talk and leaves with the one installation that moves it first. That is why the keynote gets quoted on Monday.
A 45 to 60 minute keynote, a 2 to 4 hour workshop, or a half or full day. In English or Dutch, in person across Europe or online. Slides are minimal; the talk is built around your audience's numbers where possible.
Send the event, date, audience and format through the contact page. You get a yes or no within two working days and a fee that depends on format, travel and whether the event is commercial or community-run.
Yes. A 30-minute call with the organiser beforehand is standard: who is in the room, what they run, what they have heard too often. The frame stays the same; the examples and numbers become yours.
Before you book
Questions event organisers ask
Agency conferences, SaaS summits, leadership days and internal founder meetups. Rooms of 20 to 800 people who run or lead service companies. Not motivational programs: structural keynotes about how a company delivers without its founder.
Founders and leaders of agencies and service businesses with 2 to 50 people, and the SaaS teams that sell to them. The keynote lands hardest with founders whose revenue grew while their calendar got worse.
One number, Untouched Revenue, and the U-ladder to read it on. Each founder estimates their own level during the talk and leaves with the one installation that moves it first. That is why the keynote gets quoted on Monday.
A 45 to 60 minute keynote, a 2 to 4 hour workshop, or a half or full day. In English or Dutch, in person across Europe or online. Slides are minimal; the talk is built around your audience's numbers where possible.
Send the event, date, audience and format through the contact page. You get a yes or no within two working days and a fee that depends on format, travel and whether the event is commercial or community-run.
Yes. A 30-minute call with the organiser beforehand is standard: who is in the room, what they run, what they have heard too often. The frame stays the same; the examples and numbers become yours.
Before you book
Questions event organisers ask
Agency conferences, SaaS summits, leadership days and internal founder meetups. Rooms of 20 to 800 people who run or lead service companies. Not motivational programs: structural keynotes about how a company delivers without its founder.
Founders and leaders of agencies and service businesses with 2 to 50 people, and the SaaS teams that sell to them. The keynote lands hardest with founders whose revenue grew while their calendar got worse.
One number, Untouched Revenue, and the U-ladder to read it on. Each founder estimates their own level during the talk and leaves with the one installation that moves it first. That is why the keynote gets quoted on Monday.
A 45 to 60 minute keynote, a 2 to 4 hour workshop, or a half or full day. In English or Dutch, in person across Europe or online. Slides are minimal; the talk is built around your audience's numbers where possible.
Send the event, date, audience and format through the contact page. You get a yes or no within two working days and a fee that depends on format, travel and whether the event is commercial or community-run.
Yes. A 30-minute call with the organiser beforehand is standard: who is in the room, what they run, what they have heard too often. The frame stays the same; the examples and numbers become yours.
Before you book
Questions event organisers ask
Agency conferences, SaaS summits, leadership days and internal founder meetups. Rooms of 20 to 800 people who run or lead service companies. Not motivational programs: structural keynotes about how a company delivers without its founder.
Founders and leaders of agencies and service businesses with 2 to 50 people, and the SaaS teams that sell to them. The keynote lands hardest with founders whose revenue grew while their calendar got worse.
One number, Untouched Revenue, and the U-ladder to read it on. Each founder estimates their own level during the talk and leaves with the one installation that moves it first. That is why the keynote gets quoted on Monday.
A 45 to 60 minute keynote, a 2 to 4 hour workshop, or a half or full day. In English or Dutch, in person across Europe or online. Slides are minimal; the talk is built around your audience's numbers where possible.
Send the event, date, audience and format through the contact page. You get a yes or no within two working days and a fee that depends on format, travel and whether the event is commercial or community-run.
Yes. A 30-minute call with the organiser beforehand is standard: who is in the room, what they run, what they have heard too often. The frame stays the same; the examples and numbers become yours.
Formats
Ways to work with me
Formats
Ways to work with me
Formats
Ways to work with me
Formats
Ways to work with me
Selected Talks
Outcome-driven talks that shift behavior
Selected Talks
Outcome-driven talks that shift behavior
Selected Talks
Outcome-driven talks that shift behavior
01
You are the ceiling of your company
How founder tolerance defines the upper limit of growth and how to raise it.
01
You are the ceiling of your company
How founder tolerance defines the upper limit of growth and how to raise it.
02
The standards that make delivery founder-free
The non-negotiables that protect margin, autonomy and Untouched Revenue.
03
From chaos to decision velocity
Install structure that reduces friction, meetings, and escalation.
Selected Talks
Outcome-driven talks that shift behavior
01
You are the ceiling of your company
How founder tolerance defines the upper limit of growth and how to raise it.
01
You are the ceiling of your company
How founder tolerance defines the upper limit of growth and how to raise it.
02
The standards that make delivery founder-free
The non-negotiables that protect margin, autonomy and Untouched Revenue.
03
From chaos to decision velocity
Install structure that reduces friction, meetings, and escalation.
The Operator
Built it. Scaled it. Sold it. Then coached the founders doing the same.
Same ceiling. Every market. 10 → 85 people, an exit in 2020, and 2,000+ sessions since.
I have scar tissue. I have a method. I have 2,000 sessions of evidence. And I will hold the standard for you until you can hold it for yourself.
Based in Spain. Building one thing: agencies that scale without burying their founders.
The Operator
Built it. Scaled it. Sold it. Then coached the founders doing the same.
Same ceiling. Every market. 10 → 85 people, an exit in 2020, and 2,000+ sessions since.
I have scar tissue. I have a method. I have 2,000 sessions of evidence. And I will hold the standard for you until you can hold it for yourself.
Based in Spain. Building one thing: agencies that scale without burying their founders.
The Operator
Built it. Scaled it. Sold it. Then coached the founders doing the same.
Same ceiling. Every market. 10 → 85 people, an exit in 2020, and 2,000+ sessions since.
I have scar tissue. I have a method. I have 2,000 sessions of evidence. And I will hold the standard for you until you can hold it for yourself.
Based in Spain. Building one thing: agencies that scale without burying their founders.
The Operator
Built it. Scaled it. Sold it. Then coached the founders doing the same.
Same ceiling. Every market. 10 → 85 people, an exit in 2020, and 2,000+ sessions since.
I have scar tissue. I have a method. I have 2,000 sessions of evidence. And I will hold the standard for you until you can hold it for yourself.
Based in Spain. Building one thing: agencies that scale without burying their founders.
Speaking & Keynotes
Raise the standard of your event.
Investment range: €5,000–€15,000 depending on format and location.
Speaking & Keynotes
Raise the standard of your event.
Investment range: €5,000–€15,000 depending on format and location.
Speaking & Keynotes
Raise the standard of your event.
Investment range: €5,000–€15,000 depending on format and location.
Speaking & Keynotes
Raise the standard of your event.
Investment range: €5,000–€15,000 depending on format and location.
Diagnosis · free · 45 min
Where you stand on the U-ladder, where the biggest leak is, which route fits your ambition.
The Edge · €3,000 · half-day
Your roadmap: U-level, distance, what holds you back, first three steps.
The Standard · free · weekly
Most founders consume content. Very few upgrade their standards. One a week, in your inbox.
Diagnosis · free · 45 min
Where you stand on the U-ladder, where the biggest leak is, which route fits your ambition.
The Edge · €3,000 · half-day
Your roadmap: U-level, distance, what holds you back, first three steps.
The Standard · free · weekly
Most founders consume content. Very few upgrade their standards. One a week, in your inbox.
Diagnosis · free · 45 min
Where you stand on the U-ladder, where the biggest leak is, which route fits your ambition.
The Edge · €3,000 · half-day
Your roadmap: U-level, distance, what holds you back, first three steps.
The Standard · free · weekly
Most founders consume content. Very few upgrade their standards. One a week, in your inbox.
Diagnosis · free · 45 min
Where you stand on the U-ladder, where the biggest leak is, which route fits your ambition.
The Edge · €3,000 · half-day
Your roadmap: U-level, distance, what holds you back, first three steps.
The Standard · free · weekly