You've seen one agency from the inside. I've seen two thousand.
You've seen one agency from the inside. I've seen two thousand.
Your edge is already in your numbers. In one half-day I'll show you where it sits and what it costs you every month you don't use it.
Your edge is already in your numbers. In one half-day I'll show you where it sits and what it costs you every month you don't use it.
Trusted by over 500 agency owners in 12 countries.
Trusted by over 500 agency owners in 12 countries.
What you walk out with
You have been at this level longer than you would like. You know something has to change, you do not know what to change first, and you are afraid of choosing wrong. In one half-day we settle that, on your own numbers.
Three hours with Chris. You walk in with a plateau. You walk out with a decision.
Before: you fill in the prep. Chris runs your numbers through his model. During: three hours with Chris. He makes you choose. After: your Roadmap within 48 hours, on one link. Check-in on the review date included.
No deck. No execution. A decision, with the evidence under it.
Within 48 hours you hold:
The decision you have been postponing, made: your goal in numbers and the positioning that gets you there, chosen on your margins, your case studies and your talent, not on gut feeling
Your numbers on the table: how much your company delivers without you, your margin per client, your churn, and what this plateau costs you every month you leave it
The pattern you could not see: what agencies with your exact numbers did next, and what happened to them
One page you steer on: the first three steps, dated, who owns them, and what has to be true on the review date
€3,000 · credited in full when you continue within 30 days
What you walk out with
You have been at this level longer than you would like. You know something has to change, you do not know what to change first, and you are afraid of choosing wrong. In one half-day we settle that, on your own numbers.
Three hours with Chris. You walk in with a plateau. You walk out with a decision.
Before: you fill in the prep. Chris runs your numbers through his model. During: three hours with Chris. He makes you choose. After: your Roadmap within 48 hours, on one link. Check-in on the review date included.
No deck. No execution. A decision, with the evidence under it.
Within 48 hours you hold:
The decision you have been postponing, made: your goal in numbers and the positioning that gets you there, chosen on your margins, your case studies and your talent, not on gut feeling
Your numbers on the table: how much your company delivers without you, your margin per client, your churn, and what this plateau costs you every month you leave it
The pattern you could not see: what agencies with your exact numbers did next, and what happened to them
One page you steer on: the first three steps, dated, who owns them, and what has to be true on the review date
€3,000 · credited in full when you continue within 30 days
What you walk out with
You have been at this level longer than you would like. You know something has to change, you do not know what to change first, and you are afraid of choosing wrong. In one half-day we settle that, on your own numbers.
Three hours with Chris. You walk in with a plateau. You walk out with a decision.
Before: you fill in the prep. Chris runs your numbers through his model. During: three hours with Chris. He makes you choose. After: your Roadmap within 48 hours, on one link. Check-in on the review date included.
No deck. No execution. A decision, with the evidence under it.
Within 48 hours you hold:
The decision you have been postponing, made: your goal in numbers and the positioning that gets you there, chosen on your margins, your case studies and your talent, not on gut feeling
Your numbers on the table: how much your company delivers without you, your margin per client, your churn, and what this plateau costs you every month you leave it
The pattern you could not see: what agencies with your exact numbers did next, and what happened to them
One page you steer on: the first three steps, dated, who owns them, and what has to be true on the review date
€3,000 · credited in full when you continue within 30 days
What you walk out with
You have been at this level longer than you would like. You know something has to change, you do not know what to change first, and you are afraid of choosing wrong. In one half-day we settle that, on your own numbers.
Three hours with Chris. You walk in with a plateau. You walk out with a decision.
Before: you fill in the prep. Chris runs your numbers through his model. During: three hours with Chris. He makes you choose. After: your Roadmap within 48 hours, on one link. Check-in on the review date included.
No deck. No execution. A decision, with the evidence under it.
Within 48 hours you hold:
The decision you have been postponing, made: your goal in numbers and the positioning that gets you there, chosen on your margins, your case studies and your talent, not on gut feeling
Your numbers on the table: how much your company delivers without you, your margin per client, your churn, and what this plateau costs you every month you leave it
The pattern you could not see: what agencies with your exact numbers did next, and what happened to them
One page you steer on: the first three steps, dated, who owns them, and what has to be true on the review date
€3,000 · credited in full when you continue within 30 days
The U-ladder
The U is for UnBaund: how far you have broken loose from your own company.
Untouched Revenue is the revenue your company delivers without you in the delivery. One number per level: that amount per month, three months running. Not a percentage, not company size.
0
0
U0 · under €10k a month · you are still in delivery
0
0
U10 · €10k a month · it exists
0
0
U25 · Bronze · €25k a month · it carries
0
0
U50 · Silver · €50k a month · the tipping point
0
0
U100 · Gold · €100k a month · scalable and governable
0
0
U250 · Diamond · €250k a month · founder-free delivery at scale
Four things you need to know, in this order.
1 · The question
How much revenue does your company deliver without you?
2 · The score
U0 → U10 → Bronze → Silver → Gold → Diamond
3 · The diagnosis
C.A.L.M. shows why you stay stuck at your current level.
4 · The build
S.H.A.R.P. is what you install to reach the next one, durably.
You can hit any number once. A level is the revenue your company can keep delivering without you in the delivery.
Your level is set in the Diagnosis: 45 minutes, your client list, one number.
The U-ladder
The U is for UnBaund: how far you have broken loose from your own company.
Untouched Revenue is the revenue your company delivers without you in the delivery. One number per level: that amount per month, three months running. Not a percentage, not company size.
0
0
U0 · under €10k a month · you are still in delivery
0
0
U10 · €10k a month · it exists
0
0
U25 · Bronze · €25k a month · it carries
0
0
U50 · Silver · €50k a month · the tipping point
0
0
U100 · Gold · €100k a month · scalable and governable
0
0
U250 · Diamond · €250k a month · founder-free delivery at scale
Four things you need to know, in this order.
1 · The question
How much revenue does your company deliver without you?
2 · The score
U0 → U10 → Bronze → Silver → Gold → Diamond
3 · The diagnosis
C.A.L.M. shows why you stay stuck at your current level.
4 · The build
S.H.A.R.P. is what you install to reach the next one, durably.
You can hit any number once. A level is the revenue your company can keep delivering without you in the delivery.
Your level is set in the Diagnosis: 45 minutes, your client list, one number.
The U-ladder
The U is for UnBaund: how far you have broken loose from your own company.
Untouched Revenue is the revenue your company delivers without you in the delivery. One number per level: that amount per month, three months running. Not a percentage, not company size.
0
0
U0 · under €10k a month · you are still in delivery
0
0
U10 · €10k a month · it exists
0
0
U25 · Bronze · €25k a month · it carries
0
0
U50 · Silver · €50k a month · the tipping point
0
0
U100 · Gold · €100k a month · scalable and governable
0
0
U250 · Diamond · €250k a month · founder-free delivery at scale
Four things you need to know, in this order.
4 · The build
S.H.A.R.P. is what you install to reach the next one, durably.
3 · The diagnosis
C.A.L.M. shows why you stay stuck at your current level.
2 · The score
U0 → U10 → Bronze → Silver → Gold → Diamond
1 · The question
How much revenue does your company deliver without you?
You can hit any number once. A level is the revenue your company can keep delivering without you in the delivery.
Your level is set in the Diagnosis: 45 minutes, your client list, one number.
The U-ladder
The U is for UnBaund: how far you have broken loose from your own company.
Untouched Revenue is the revenue your company delivers without you in the delivery. One number per level: that amount per month, three months running. Not a percentage, not company size.
0
0
U0 · under €10k a month · you are still in delivery
0
0
U10 · €10k a month · it exists
0
0
U25 · Bronze · €25k a month · it carries
0
0
U50 · Silver · €50k a month · the tipping point
0
0
U100 · Gold · €100k a month · scalable and governable
0
0
U250 · Diamond · €250k a month · founder-free delivery at scale
Four things you need to know, in this order.
4 · The build
S.H.A.R.P. is what you install to reach the next one, durably.
3 · The diagnosis
C.A.L.M. shows why you stay stuck at your current level.
2 · The score
U0 → U10 → Bronze → Silver → Gold → Diamond
1 · The question
How much revenue does your company deliver without you?
You can hit any number once. A level is the revenue your company can keep delivering without you in the delivery.
Your level is set in the Diagnosis: 45 minutes, your client list, one number.
Who The Edge is for
For founders who have been at the same level too long.
Two to ten people. Revenue that works, growth that stalled. The Edge is not for everyone, and that is the point: check yourself against both columns before you book.
Recognise yourself on the right? Book The Edge. You leave with the decision made and the first three steps dated.
Who The Edge is for
For founders who have been at the same level too long.
Two to ten people. Revenue that works, growth that stalled. The Edge is not for everyone, and that is the point: check yourself against both columns before you book.
Recognise yourself on the right? Book The Edge. You leave with the decision made and the first three steps dated.
The Evidence
Same ceiling. Different agencies. Same fix.
Founders who installed the standard. In their own words.
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
The Evidence
Same ceiling. Different agencies. Same fix.
Founders who installed the standard. In their own words.
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
The Evidence
Same ceiling. Different agencies. Same fix.
Founders who installed the standard. In their own words.
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
The Evidence
Same ceiling. Different agencies. Same fix.
Founders who installed the standard. In their own words.
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
FAQ
Questions founders ask before booking.
Three things, within 48 hours: the Roadmap (one decision page with the full case beneath it), the baseline of your four C.A.L.M. meters and your U-level recorded in that document, and a short check-in on the review date. Delivered as a link, in English or Dutch. No deck, no portal.
The Diagnosis is free and takes 45 minutes: you learn where you stand on the U-ladder, where the biggest leak is and which route fits your ambition. The Edge is the paid half-day that turns that into your roadmap, built on your own numbers. Every collaboration starts with the Diagnosis.
Continue into the Sprint or Scale within 30 days and the full €3,000 is credited. You then paid nothing extra for the roadmap. Wait longer and the credit lapses; you can still join later at the price that applies then.
Last quarter’s revenue per client, your direct costs, and an honest count of your hours in delivery per client. We record the four meters from that during the session. Everything else we build live.
The order is the product: it follows from your numbers, not from preference. You get one revision round on factual errors within seven days. The sequence itself does not reopen.
Freelancers without a team, agencies that need clients before they need standards, founders looking for someone to do the work, and anyone who wants the measurement to stay qualitative.
FAQ
Questions founders ask before booking.
Three things, within 48 hours: the Roadmap (one decision page with the full case beneath it), the baseline of your four C.A.L.M. meters and your U-level recorded in that document, and a short check-in on the review date. Delivered as a link, in English or Dutch. No deck, no portal.
The Diagnosis is free and takes 45 minutes: you learn where you stand on the U-ladder, where the biggest leak is and which route fits your ambition. The Edge is the paid half-day that turns that into your roadmap, built on your own numbers. Every collaboration starts with the Diagnosis.
Continue into the Sprint or Scale within 30 days and the full €3,000 is credited. You then paid nothing extra for the roadmap. Wait longer and the credit lapses; you can still join later at the price that applies then.
Last quarter’s revenue per client, your direct costs, and an honest count of your hours in delivery per client. We record the four meters from that during the session. Everything else we build live.
The order is the product: it follows from your numbers, not from preference. You get one revision round on factual errors within seven days. The sequence itself does not reopen.
Freelancers without a team, agencies that need clients before they need standards, founders looking for someone to do the work, and anyone who wants the measurement to stay qualitative.
FAQ
Questions founders ask before booking.
Three things, within 48 hours: the Roadmap (one decision page with the full case beneath it), the baseline of your four C.A.L.M. meters and your U-level recorded in that document, and a short check-in on the review date. Delivered as a link, in English or Dutch. No deck, no portal.
The Diagnosis is free and takes 45 minutes: you learn where you stand on the U-ladder, where the biggest leak is and which route fits your ambition. The Edge is the paid half-day that turns that into your roadmap, built on your own numbers. Every collaboration starts with the Diagnosis.
Continue into the Sprint or Scale within 30 days and the full €3,000 is credited. You then paid nothing extra for the roadmap. Wait longer and the credit lapses; you can still join later at the price that applies then.
Last quarter’s revenue per client, your direct costs, and an honest count of your hours in delivery per client. We record the four meters from that during the session. Everything else we build live.
The order is the product: it follows from your numbers, not from preference. You get one revision round on factual errors within seven days. The sequence itself does not reopen.
Freelancers without a team, agencies that need clients before they need standards, founders looking for someone to do the work, and anyone who wants the measurement to stay qualitative.
FAQ
Questions founders ask before booking.
Three things, within 48 hours: the Roadmap (one decision page with the full case beneath it), the baseline of your four C.A.L.M. meters and your U-level recorded in that document, and a short check-in on the review date. Delivered as a link, in English or Dutch. No deck, no portal.
The Diagnosis is free and takes 45 minutes: you learn where you stand on the U-ladder, where the biggest leak is and which route fits your ambition. The Edge is the paid half-day that turns that into your roadmap, built on your own numbers. Every collaboration starts with the Diagnosis.
Continue into the Sprint or Scale within 30 days and the full €3,000 is credited. You then paid nothing extra for the roadmap. Wait longer and the credit lapses; you can still join later at the price that applies then.
Last quarter’s revenue per client, your direct costs, and an honest count of your hours in delivery per client. We record the four meters from that during the session. Everything else we build live.
The order is the product: it follows from your numbers, not from preference. You get one revision round on factual errors within seven days. The sequence itself does not reopen.
Freelancers without a team, agencies that need clients before they need standards, founders looking for someone to do the work, and anyone who wants the measurement to stay qualitative.