You proved it runs without you. Now multiply it.
You proved it runs without you. Now multiply it.
Governance, not more coaching. A weekly rhythm, four quarterly boardrooms with your whole founder table, unlimited access on decisions. For founders deciding where the next euro, hire and team go.
Governance, not more coaching. A weekly rhythm, four quarterly boardrooms with your whole founder table, unlimited access on decisions. For founders deciding where the next euro, hire and team go.
2,000+ sessions with owners of agencies
2,000+ sessions with owners of agencies
What you walk out with
Until U100 the work was getting the company off you. After it, the question changes: how do you multiply what already works without you? That is a table, not a coach.
Twelve months at the table with Chris. You walk in with one company that runs. You walk out with one that can be copied.
Weekly, 45 minutes: the decisions of the week against the agenda of the quarter. Quarterly, three hours: the boardroom with your founder table. Meters, ratios, and where the capital goes. In between: unlimited access on decisions. At this stage the decisions are the work.
Not Scale with more access. No board seat. A separate product, with a separate agenda.
Within twelve months you hold:
A second commercial line, built and carried without you selling
Leaders who own teams, clients and decisions without falling back to you
What works once made copyable: team, service or motor
Capital allocation decided on purpose: where cash and management attention go, and where they do not
€60,000, or €6,000 a month
What you walk out with
Until U100 the work was getting the company off you. After it, the question changes: how do you multiply what already works without you? That is a table, not a coach.
Twelve months at the table with Chris. You walk in with one company that runs. You walk out with one that can be copied.
Weekly, 45 minutes: the decisions of the week against the agenda of the quarter. Quarterly, three hours: the boardroom with your founder table. Meters, ratios, and where the capital goes. In between: unlimited access on decisions. At this stage the decisions are the work.
Not Scale with more access. No board seat. A separate product, with a separate agenda.
Within twelve months you hold:
A second commercial line, built and carried without you selling
Leaders who own teams, clients and decisions without falling back to you
What works once made copyable: team, service or motor
Capital allocation decided on purpose: where cash and management attention go, and where they do not
€60,000, or €6,000 a month
What you walk out with
Until U100 the work was getting the company off you. After it, the question changes: how do you multiply what already works without you? That is a table, not a coach.
Twelve months at the table with Chris. You walk in with one company that runs. You walk out with one that can be copied.
Weekly, 45 minutes: the decisions of the week against the agenda of the quarter. Quarterly, three hours: the boardroom with your founder table. Meters, ratios, and where the capital goes. In between: unlimited access on decisions. At this stage the decisions are the work.
Not Scale with more access. No board seat. A separate product, with a separate agenda.
Within twelve months you hold:
A second commercial line, built and carried without you selling
Leaders who own teams, clients and decisions without falling back to you
What works once made copyable: team, service or motor
Capital allocation decided on purpose: where cash and management attention go, and where they do not
€60,000, or €6,000 a month
What you walk out with
Until U100 the work was getting the company off you. After it, the question changes: how do you multiply what already works without you? That is a table, not a coach.
Twelve months at the table with Chris. You walk in with one company that runs. You walk out with one that can be copied.
Weekly, 45 minutes: the decisions of the week against the agenda of the quarter. Quarterly, three hours: the boardroom with your founder table. Meters, ratios, and where the capital goes. In between: unlimited access on decisions. At this stage the decisions are the work.
Not Scale with more access. No board seat. A separate product, with a separate agenda.
Within twelve months you hold:
A second commercial line, built and carried without you selling
Leaders who own teams, clients and decisions without falling back to you
What works once made copyable: team, service or motor
Capital allocation decided on purpose: where cash and management attention go, and where they do not
€60,000, or €6,000 a month
The U-ladder
The U is for UnBaund: how far you have broken loose from your own company.
Untouched Revenue is the revenue your company delivers without you in the delivery. One number per level: that amount per month, three months running. Not a percentage, not company size.
0
0
U0 · under €10k a month · you are still in delivery
0
0
U10 · €10k a month · it exists
0
0
U25 · Bronze · €25k a month · it carries
0
0
U50 · Silver · €50k a month · the tipping point
0
0
U100 · Gold · €100k a month · scalable and governable
0
0
U250 · Diamond · €250k a month · founder-free delivery at scale
Four things you need to know, in this order.
1 · The question
How much revenue does your company deliver without you?
2 · The score
U0 → U10 → Bronze → Silver → Gold → Diamond
3 · The diagnosis
C.A.L.M. shows why you stay stuck at your current level.
4 · The build
S.H.A.R.P. is what you install to reach the next one, durably.
You can hit any number once. A level is the revenue your company can keep delivering without you in the delivery.
Your level is set in the Diagnosis: 45 minutes, your client list, one number.
The U-ladder
The U is for UnBaund: how far you have broken loose from your own company.
Untouched Revenue is the revenue your company delivers without you in the delivery. One number per level: that amount per month, three months running. Not a percentage, not company size.
0
0
U0 · under €10k a month · you are still in delivery
0
0
U10 · €10k a month · it exists
0
0
U25 · Bronze · €25k a month · it carries
0
0
U50 · Silver · €50k a month · the tipping point
0
0
U100 · Gold · €100k a month · scalable and governable
0
0
U250 · Diamond · €250k a month · founder-free delivery at scale
Four things you need to know, in this order.
1 · The question
How much revenue does your company deliver without you?
2 · The score
U0 → U10 → Bronze → Silver → Gold → Diamond
3 · The diagnosis
C.A.L.M. shows why you stay stuck at your current level.
4 · The build
S.H.A.R.P. is what you install to reach the next one, durably.
You can hit any number once. A level is the revenue your company can keep delivering without you in the delivery.
Your level is set in the Diagnosis: 45 minutes, your client list, one number.
The U-ladder
The U is for UnBaund: how far you have broken loose from your own company.
Untouched Revenue is the revenue your company delivers without you in the delivery. One number per level: that amount per month, three months running. Not a percentage, not company size.
0
0
U0 · under €10k a month · you are still in delivery
0
0
U10 · €10k a month · it exists
0
0
U25 · Bronze · €25k a month · it carries
0
0
U50 · Silver · €50k a month · the tipping point
0
0
U100 · Gold · €100k a month · scalable and governable
0
0
U250 · Diamond · €250k a month · founder-free delivery at scale
Four things you need to know, in this order.
4 · The build
S.H.A.R.P. is what you install to reach the next one, durably.
3 · The diagnosis
C.A.L.M. shows why you stay stuck at your current level.
2 · The score
U0 → U10 → Bronze → Silver → Gold → Diamond
1 · The question
How much revenue does your company deliver without you?
You can hit any number once. A level is the revenue your company can keep delivering without you in the delivery.
Your level is set in the Diagnosis: 45 minutes, your client list, one number.
The U-ladder
The U is for UnBaund: how far you have broken loose from your own company.
Untouched Revenue is the revenue your company delivers without you in the delivery. One number per level: that amount per month, three months running. Not a percentage, not company size.
0
0
U0 · under €10k a month · you are still in delivery
0
0
U10 · €10k a month · it exists
0
0
U25 · Bronze · €25k a month · it carries
0
0
U50 · Silver · €50k a month · the tipping point
0
0
U100 · Gold · €100k a month · scalable and governable
0
0
U250 · Diamond · €250k a month · founder-free delivery at scale
Four things you need to know, in this order.
4 · The build
S.H.A.R.P. is what you install to reach the next one, durably.
3 · The diagnosis
C.A.L.M. shows why you stay stuck at your current level.
2 · The score
U0 → U10 → Bronze → Silver → Gold → Diamond
1 · The question
How much revenue does your company deliver without you?
You can hit any number once. A level is the revenue your company can keep delivering without you in the delivery.
Your level is set in the Diagnosis: 45 minutes, your client list, one number.
Who Standard is for
For founders who are raising, not repairing.
A leadership layer forming, delivery independence real or close, ambition to multiply. Standard is not for everyone, and that is the point: check yourself against both columns before you get in touch.
Recognise yourself on the right? Plan a conversation. Standard starts with a conversation, not a booking.
Who Standard is for
For founders who are raising, not repairing.
A leadership layer forming, delivery independence real or close, ambition to multiply. Standard is not for everyone, and that is the point: check yourself against both columns before you get in touch.
Recognise yourself on the right? Plan a conversation. Standard starts with a conversation, not a booking.
The Evidence
Same ceiling. Different agencies. Same fix.
Founders who installed the standard. In their own words.
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
The Evidence
Same ceiling. Different agencies. Same fix.
Founders who installed the standard. In their own words.
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
The Evidence
Same ceiling. Different agencies. Same fix.
Founders who installed the standard. In their own words.
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
The Evidence
Same ceiling. Different agencies. Same fix.
Founders who installed the standard. In their own words.
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
FAQ
Questions founders ask about Standard.
No. There is no level gate. Ambition decides: if you are building leaders, a second line and a company that can be copied, the table is yours. If delivery still runs through you, Scale comes first.
Scale installs the route to U100: one meter per quarter, biweekly steering, access on decisions that should decline. Standard is governance beyond it: a weekly rhythm, four boardrooms with your whole founder table, unlimited access on decisions, and an agenda about capital, leaders, replication and succession.
Your founder table: the people who own domains and decisions in your company. Three hours, four times a year. The meters and the ratios on the table, and the six questions.
In Scale, declining access is a measure of the system standing. In Standard, the decisions are the work: which team, which line, which hire, which bet. There is no reason to ration them.
Neither. Chris holds the standard at the table and reads the instruments from higher up. The company and every decision stay yours.
€6,000 a month or €60,000 upfront, twelve months, invoiced in euros. It starts with a conversation, not a booking.
FAQ
Questions founders ask about Standard.
No. There is no level gate. Ambition decides: if you are building leaders, a second line and a company that can be copied, the table is yours. If delivery still runs through you, Scale comes first.
Scale installs the route to U100: one meter per quarter, biweekly steering, access on decisions that should decline. Standard is governance beyond it: a weekly rhythm, four boardrooms with your whole founder table, unlimited access on decisions, and an agenda about capital, leaders, replication and succession.
Your founder table: the people who own domains and decisions in your company. Three hours, four times a year. The meters and the ratios on the table, and the six questions.
In Scale, declining access is a measure of the system standing. In Standard, the decisions are the work: which team, which line, which hire, which bet. There is no reason to ration them.
Neither. Chris holds the standard at the table and reads the instruments from higher up. The company and every decision stay yours.
€6,000 a month or €60,000 upfront, twelve months, invoiced in euros. It starts with a conversation, not a booking.
FAQ
Questions founders ask about Standard.
No. There is no level gate. Ambition decides: if you are building leaders, a second line and a company that can be copied, the table is yours. If delivery still runs through you, Scale comes first.
Scale installs the route to U100: one meter per quarter, biweekly steering, access on decisions that should decline. Standard is governance beyond it: a weekly rhythm, four boardrooms with your whole founder table, unlimited access on decisions, and an agenda about capital, leaders, replication and succession.
Your founder table: the people who own domains and decisions in your company. Three hours, four times a year. The meters and the ratios on the table, and the six questions.
In Scale, declining access is a measure of the system standing. In Standard, the decisions are the work: which team, which line, which hire, which bet. There is no reason to ration them.
Neither. Chris holds the standard at the table and reads the instruments from higher up. The company and every decision stay yours.
€6,000 a month or €60,000 upfront, twelve months, invoiced in euros. It starts with a conversation, not a booking.
FAQ
Questions founders ask about Standard.
No. There is no level gate. Ambition decides: if you are building leaders, a second line and a company that can be copied, the table is yours. If delivery still runs through you, Scale comes first.
Scale installs the route to U100: one meter per quarter, biweekly steering, access on decisions that should decline. Standard is governance beyond it: a weekly rhythm, four boardrooms with your whole founder table, unlimited access on decisions, and an agenda about capital, leaders, replication and succession.
Your founder table: the people who own domains and decisions in your company. Three hours, four times a year. The meters and the ratios on the table, and the six questions.
In Scale, declining access is a measure of the system standing. In Standard, the decisions are the work: which team, which line, which hire, which bet. There is no reason to ration them.
Neither. Chris holds the standard at the table and reads the instruments from higher up. The company and every decision stay yours.
€6,000 a month or €60,000 upfront, twelve months, invoiced in euros. It starts with a conversation, not a booking.