You can hit €100k once. Holding it is a different job.
You can hit €100k once. Holding it is a different job.
Twelve months. One meter central per quarter, installations in order, proof at every level. From where you stand today toward a company that delivers €100k a month without you in the delivery.
Twelve months. One meter central per quarter, installations in order, proof at every level. From where you stand today toward a company that delivers €100k a month without you in the delivery.

2,000+ sessions with owners of agencies
2,000+ sessions with owners of agencies
What you walk out with
You know where you want to end up, and you have tried to get there by working harder. What is missing is the order. Scale installs it, one quarter at a time, and audits it at every level.
Twelve months with Chris. You walk in with a plateau. You walk out at a level your company holds without you.
Every quarter: kickoff with milestones and dates, one meter central, and a measurement at the end that decides the next quarter. In between: biweekly steering on your latest numbers, and async access to Chris on decisions. At every level: the audit. Binary. Which installations stand, which rule is missing.
No skipping to autonomy before margin and inflow can carry it. No unlimited access. A route, in the order your numbers dictate.
Within twelve months you hold:
Your U-level up, and held three months in a row
Owners for delivery, client execution and steering, with real authority
A marketing and sales machine that runs without your presence in every conversation
The level audit passed: the installations that keep the level when you step out for three weeks
€30,000, or €3,000 a month · The Edge credited in full
What you walk out with
You know where you want to end up, and you have tried to get there by working harder. What is missing is the order. Scale installs it, one quarter at a time, and audits it at every level.
Twelve months with Chris. You walk in with a plateau. You walk out at a level your company holds without you.
Every quarter: kickoff with milestones and dates, one meter central, and a measurement at the end that decides the next quarter. In between: biweekly steering on your latest numbers, and async access to Chris on decisions. At every level: the audit. Binary. Which installations stand, which rule is missing.
No skipping to autonomy before margin and inflow can carry it. No unlimited access. A route, in the order your numbers dictate.
Within twelve months you hold:
Your U-level up, and held three months in a row
Owners for delivery, client execution and steering, with real authority
A marketing and sales machine that runs without your presence in every conversation
The level audit passed: the installations that keep the level when you step out for three weeks
€30,000, or €3,000 a month · The Edge credited in full
What you walk out with
You know where you want to end up, and you have tried to get there by working harder. What is missing is the order. Scale installs it, one quarter at a time, and audits it at every level.
Twelve months with Chris. You walk in with a plateau. You walk out at a level your company holds without you.
Every quarter: kickoff with milestones and dates, one meter central, and a measurement at the end that decides the next quarter. In between: biweekly steering on your latest numbers, and async access to Chris on decisions. At every level: the audit. Binary. Which installations stand, which rule is missing.
No skipping to autonomy before margin and inflow can carry it. No unlimited access. A route, in the order your numbers dictate.
Within twelve months you hold:
Your U-level up, and held three months in a row
Owners for delivery, client execution and steering, with real authority
A marketing and sales machine that runs without your presence in every conversation
The level audit passed: the installations that keep the level when you step out for three weeks
€30,000, or €3,000 a month · The Edge credited in full
What you walk out with
You know where you want to end up, and you have tried to get there by working harder. What is missing is the order. Scale installs it, one quarter at a time, and audits it at every level.
Twelve months with Chris. You walk in with a plateau. You walk out at a level your company holds without you.
Every quarter: kickoff with milestones and dates, one meter central, and a measurement at the end that decides the next quarter. In between: biweekly steering on your latest numbers, and async access to Chris on decisions. At every level: the audit. Binary. Which installations stand, which rule is missing.
No skipping to autonomy before margin and inflow can carry it. No unlimited access. A route, in the order your numbers dictate.
Within twelve months you hold:
Your U-level up, and held three months in a row
Owners for delivery, client execution and steering, with real authority
A marketing and sales machine that runs without your presence in every conversation
The level audit passed: the installations that keep the level when you step out for three weeks
€30,000, or €3,000 a month · The Edge credited in full
The U-ladder
The U is for UnBaund®: how far you have broken loose from your own company.
Untouched Revenue is the revenue your company delivers without you in the delivery. One number per level: that amount per month, three months running. Not a percentage, not company size.
0
0
U0 · under €10k a month · you are still in delivery
0
0
U10 · €10k a month · it exists
0
0
U25 · Bronze · €25k a month · it carries
0
0
U50 · Silver · €50k a month · the tipping point
0
0
U100 · Gold · €100k a month · scalable and governable
0
0
U250 · Diamond · €250k a month · founder-free delivery at scale
Four things you need to know, in this order.
1 · The question
How much revenue does your company deliver without you?
2 · The score
U0 → U10 → Bronze → Silver → Gold → Diamond
3 · The diagnosis
C.A.L.M. shows why you stay stuck at your current level.
4 · The build
S.H.A.R.P. is what you install to reach the next one, durably.
You can hit any number once. A level is the revenue your company can keep delivering without you in the delivery.
Your level is set in the Diagnosis: 45 minutes, your client list, one number.
The U-ladder
The U is for UnBaund®: how far you have broken loose from your own company.
Untouched Revenue is the revenue your company delivers without you in the delivery. One number per level: that amount per month, three months running. Not a percentage, not company size.
0
0
U0 · under €10k a month · you are still in delivery
0
0
U10 · €10k a month · it exists
0
0
U25 · Bronze · €25k a month · it carries
0
0
U50 · Silver · €50k a month · the tipping point
0
0
U100 · Gold · €100k a month · scalable and governable
0
0
U250 · Diamond · €250k a month · founder-free delivery at scale
Four things you need to know, in this order.
1 · The question
How much revenue does your company deliver without you?
2 · The score
U0 → U10 → Bronze → Silver → Gold → Diamond
3 · The diagnosis
C.A.L.M. shows why you stay stuck at your current level.
4 · The build
S.H.A.R.P. is what you install to reach the next one, durably.
You can hit any number once. A level is the revenue your company can keep delivering without you in the delivery.
Your level is set in the Diagnosis: 45 minutes, your client list, one number.
The U-ladder
The U is for UnBaund®: how far you have broken loose from your own company.
Untouched Revenue is the revenue your company delivers without you in the delivery. One number per level: that amount per month, three months running. Not a percentage, not company size.
0
0
U0 · under €10k a month · you are still in delivery
0
0
U10 · €10k a month · it exists
0
0
U25 · Bronze · €25k a month · it carries
0
0
U50 · Silver · €50k a month · the tipping point
0
0
U100 · Gold · €100k a month · scalable and governable
0
0
U250 · Diamond · €250k a month · founder-free delivery at scale
Four things you need to know, in this order.
4 · The build
S.H.A.R.P. is what you install to reach the next one, durably.
3 · The diagnosis
C.A.L.M. shows why you stay stuck at your current level.
2 · The score
U0 → U10 → Bronze → Silver → Gold → Diamond
1 · The question
How much revenue does your company deliver without you?
You can hit any number once. A level is the revenue your company can keep delivering without you in the delivery.
Your level is set in the Diagnosis: 45 minutes, your client list, one number.
The U-ladder
The U is for UnBaund®: how far you have broken loose from your own company.
Untouched Revenue is the revenue your company delivers without you in the delivery. One number per level: that amount per month, three months running. Not a percentage, not company size.
0
0
U0 · under €10k a month · you are still in delivery
0
0
U10 · €10k a month · it exists
0
0
U25 · Bronze · €25k a month · it carries
0
0
U50 · Silver · €50k a month · the tipping point
0
0
U100 · Gold · €100k a month · scalable and governable
0
0
U250 · Diamond · €250k a month · founder-free delivery at scale
Four things you need to know, in this order.
4 · The build
S.H.A.R.P. is what you install to reach the next one, durably.
3 · The diagnosis
C.A.L.M. shows why you stay stuck at your current level.
2 · The score
U0 → U10 → Bronze → Silver → Gold → Diamond
1 · The question
How much revenue does your company deliver without you?
You can hit any number once. A level is the revenue your company can keep delivering without you in the delivery.
Your level is set in the Diagnosis: 45 minutes, your client list, one number.
Who Scale is for
For founders who want the whole route, not a quarter of it.
Two to ten people, a company that works, a founder who is still in it. Scale is not for everyone, and that is the point: check yourself against both columns before you book.
Recognise yourself on the right? Book the Diagnosis. You leave knowing whether Scale is your next step.
Who Scale is for
For founders who want the whole route, not a quarter of it.
Two to ten people, a company that works, a founder who is still in it. Scale is not for everyone, and that is the point: check yourself against both columns before you book.
Recognise yourself on the right? Book the Diagnosis. You leave knowing whether Scale is your next step.
The Evidence
Same ceiling. Different agencies. Same fix.
Founders who installed the standard. In their own words.


"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group


“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial


"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital


"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops


"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego


Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare


"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group


“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial


"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital


"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops


"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego


Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare


"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group


“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial


"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital


"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops


"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego


Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
The Evidence
Same ceiling. Different agencies. Same fix.
Founders who installed the standard. In their own words.


"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group


“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial


"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital


Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl


"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego


Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare


"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group


“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial


"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital


Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl


"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego


Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare


"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group


“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial


"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital


Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl


"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego


Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
The Evidence
Same ceiling. Different agencies. Same fix.
Founders who installed the standard. In their own words.


"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group


“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial


"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
The Evidence
Same ceiling. Different agencies. Same fix.
Founders who installed the standard. In their own words.


"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group


“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial


"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
FAQ
Questions founders ask about Scale.
Because a level is only reached when the amount is held three months in a row, and because the route runs across meters in sequence. Four quarters, one meter central each, is the shortest honest version of that.
Where The Edge put you. The baseline and the first three steps from your roadmap become the first quarter’s milestones. If you did not do The Edge, we do the baseline in week zero.
Biweekly steering, a quarterly decision moment, and async access on decisions in between. That access is meant to fall over the year. If you want a weekly rhythm and the whole founder table at a quarterly boardroom, that is Standard.
On direct entry, the first 30 days run at full pressure, and we take one component of your choice to ten times its current output. It exists so that the first quarter produces proof, not plans.
Then the audit shows which rule was missing. You can hit any amount once; a level is what your company keeps delivering without you in the delivery. Falling back is a finding, not a failure.
No. The Sprint proves one meter in four months and builds the inflow architecture. Scale installs the whole route, with a level audit at each transition. And Standard is not Scale with more access either: it is governance, for founders who are raising, not repairing.
FAQ
Questions founders ask about Scale.
Because a level is only reached when the amount is held three months in a row, and because the route runs across meters in sequence. Four quarters, one meter central each, is the shortest honest version of that.
Where The Edge put you. The baseline and the first three steps from your roadmap become the first quarter’s milestones. If you did not do The Edge, we do the baseline in week zero.
Biweekly steering, a quarterly decision moment, and async access on decisions in between. That access is meant to fall over the year. If you want a weekly rhythm and the whole founder table at a quarterly boardroom, that is Standard.
On direct entry, the first 30 days run at full pressure, and we take one component of your choice to ten times its current output. It exists so that the first quarter produces proof, not plans.
Then the audit shows which rule was missing. You can hit any amount once; a level is what your company keeps delivering without you in the delivery. Falling back is a finding, not a failure.
No. The Sprint proves one meter in four months and builds the inflow architecture. Scale installs the whole route, with a level audit at each transition. And Standard is not Scale with more access either: it is governance, for founders who are raising, not repairing.
FAQ
Questions founders ask about Scale.
Because a level is only reached when the amount is held three months in a row, and because the route runs across meters in sequence. Four quarters, one meter central each, is the shortest honest version of that.
Where The Edge put you. The baseline and the first three steps from your roadmap become the first quarter’s milestones. If you did not do The Edge, we do the baseline in week zero.
Biweekly steering, a quarterly decision moment, and async access on decisions in between. That access is meant to fall over the year. If you want a weekly rhythm and the whole founder table at a quarterly boardroom, that is Standard.
On direct entry, the first 30 days run at full pressure, and we take one component of your choice to ten times its current output. It exists so that the first quarter produces proof, not plans.
Then the audit shows which rule was missing. You can hit any amount once; a level is what your company keeps delivering without you in the delivery. Falling back is a finding, not a failure.
No. The Sprint proves one meter in four months and builds the inflow architecture. Scale installs the whole route, with a level audit at each transition. And Standard is not Scale with more access either: it is governance, for founders who are raising, not repairing.
FAQ
Questions founders ask about Scale.
Because a level is only reached when the amount is held three months in a row, and because the route runs across meters in sequence. Four quarters, one meter central each, is the shortest honest version of that.
Where The Edge put you. The baseline and the first three steps from your roadmap become the first quarter’s milestones. If you did not do The Edge, we do the baseline in week zero.
Biweekly steering, a quarterly decision moment, and async access on decisions in between. That access is meant to fall over the year. If you want a weekly rhythm and the whole founder table at a quarterly boardroom, that is Standard.
On direct entry, the first 30 days run at full pressure, and we take one component of your choice to ten times its current output. It exists so that the first quarter produces proof, not plans.
Then the audit shows which rule was missing. You can hit any amount once; a level is what your company keeps delivering without you in the delivery. Falling back is a finding, not a failure.
No. The Sprint proves one meter in four months and builds the inflow architecture. Scale installs the whole route, with a level audit at each transition. And Standard is not Scale with more access either: it is governance, for founders who are raising, not repairing.