Agency consultant for agencies that want to scale
Agency consultant for agencies that want to scale
An agency consultant analyzes your agency and gives advice. An agency coach installs standards that keep working once he's gone. Chris Out does the second: he installs, he doesn't advise. The difference isn't in the quality of the thinking, but in who takes responsibility for the implementation. This distinction determines whether you're in the right place here.
Rock Boost from 10 to 85 people. Exit in 2020. 2,000+ sessions with agency founders.
Agency coaching is a structured guidance program that pulls the founder out of the bottleneck of delivery, decisions and growth. Not loose advice, but standards that get installed in the agency and keep working once the coach is gone.
Most business coaches give advice. Chris Out installs standards that hold up when you're not there. He grew Rock Boost from 10 to 85 people, did an exit in 2020, and has run more than 2,000 sessions with agency founders since. You don't get an advisor. You get someone who has sat in your chair.
Most founders don't get stuck for lack of knowledge. They get stuck because everything runs through them. More revenue means more hours, more stress, less margin. Agency coaching takes you out of the middle of your own agency.
Worked with agencies in Europe, North America and Australia.
Agency consultant or coach?
Your agency is getting stuck somewhere. On the margins. On profitability that lags while revenue grows. Or on the feeling that you personally have become the bottleneck in your own agency. You're looking for someone from the outside who sees what you don't. That feeling is right. The only question is: what do you want to happen next?
A consultant delivers a plan. You execute it. That works if you have the time, energy and discipline yourself to push those recommendations through, without anyone holding you to it. An agency coach does it differently.
Agency consultant: Analyzes and advises. Delivers a plan, you execute it. Responsible for the insight
Agency coach: Installs and anchors. Builds the implementation together with you. Responsible for the change
If you want to know what that second one means in practice, read [agency coaching →]. If you want to determine whether this is for your agency, read on.
What does an agency consultant do?
An agency consultant examines your agency from the outside and delivers an analysis with recommendations: positioning, pricing, processes, utilization and delivery. You get a plan or a report, and the execution then sits with you. That works if you have a well-defined problem and have the time and discipline yourself to carry out the recommendations.
When do you bring in an agency consultant?
You bring in a consultant when you're stuck and can't get clear on the cause. Your margins drop without a clear reason. Your positioning attracts the wrong clients. Your growth stalls and everything runs through you. A consultant exposes what's going wrong. The question that matters after that: who makes sure it actually changes? That's where a consultant stops and a coach begins.
Agency consultant or coach?
Your agency is getting stuck somewhere. On the margins. On profitability that lags while revenue grows. Or on the feeling that you personally have become the bottleneck in your own agency. You're looking for someone from the outside who sees what you don't. That feeling is right. The only question is: what do you want to happen next?
A consultant delivers a plan. You execute it. That works if you have the time, energy and discipline yourself to push those recommendations through, without anyone holding you to it. An agency coach does it differently.
If you want to know what that second one means in practice, read agency coaching. If you want to determine whether this is for your agency, read on.
What does an agency consultant do?
An agency consultant examines your agency from the outside and delivers an analysis with recommendations: positioning, pricing, processes, utilization and delivery. You get a plan or a report, and the execution then sits with you. That works if you have a well-defined problem and have the time and discipline yourself to carry out the recommendations.
Who this is not for
A freelancer, and want to stay one? Then this isn't for you. This is about building an agency that runs without you, not about selling yourself better.
Looking for an agency that does the work for you? Wrong page. Chris doesn't do your marketing; Chris makes sure you run it better.
Want generic business coaching about mindset and goal-setting? You're better off looking elsewhere too. This is specifically about the dynamics of a service-based agency: margins, utilization, delivery, delegating.
When do you bring in an agency consultant?
You bring in a consultant when you're stuck and can't get clear on the cause. Your margins drop without a clear reason. Your positioning attracts the wrong clients. Your growth stalls and everything runs through you. A consultant exposes what's going wrong. The question that matters after that: who makes sure it actually changes? That's where a consultant stops and a coach begins.
Who this is for
You're the owner or director of an agency. Two to 10 people. Monthly revenue between €10k and €100k. You don't lack work. You lack structure.
You recognize this: you're the bottleneck in your own agency. Every decision, every escalation, every new client ends up with you. Margin is under pressure while revenue grows. Delegating doesn't work because the way of working is documented nowhere. You want to grow into an agency that works without you having to be involved in everything. But more of the same only produces more of the same.
Founders come knocking here at the moment growth stagnates while they're already overloaded themselves. You're not looking for temporary advice. You're looking for structural change.
Who this is for
You're the owner or director of an agency. Two to 10 people. Monthly revenue between €10k and €100k. You don't lack work. You lack structure.
You recognize this: you're the bottleneck in your own agency. Every decision, every escalation, every new client ends up with you. Margin is under pressure while revenue grows. Delegating doesn't work because the way of working is documented nowhere. You want to grow into an agency that works without you having to be involved in everything. But more of the same only produces more of the same.
Founders come knocking here at the moment growth stagnates while they're already overloaded themselves. You're not looking for temporary advice. You're looking for structural change.
Who this is for
You're the owner or director of an agency. Two to 10 people. Monthly revenue between €10k and €100k. You don't lack work. You lack structure.
Who this is not for
A freelancer, and want to stay one? Then this isn't for you. This is about building an agency that runs without you, not about selling yourself better.
Looking for an external agency that takes over the work? Wrong page. Chris doesn't deliver a strategy report you execute yourself, and doesn't work with larger organizations that already have a management layer.
On the fence? If your agency runs on your presence and you want to change that yourself, you're in the right place.
What Chris does
What Chris does
Chris Out grew Rock Boost from 10 to 85 people and did an exit in 2020. Since then he has run more than 2,000 sessions with agency founders. He doesn't work from management theory, but from the experience of someone who has sat in that chair himself.
No loose advice sessions, no strategy document that disappears into a drawer, but standards that stay standing in your agency when things get busy. The approach is called the SHARP method: five standards, Set, Hold, Acquire, Raise and Perform, installed across four domains: leadership, marketing, sales and delivery. No advice that evaporates once the conversation is over. Standards that hold up.
It runs along a single line: we start with a no-obligation Standards Assessment to find the bottleneck. If you want to go further afterwards, the Breakthrough follows, an intensive three-hour session in which your complete roadmap to €100k+ months is built live. From there the Install and Calm Scale routes follow, with only 24 spots per year worldwide.
Chris Out grew Rock Boost from 10 to 85 people and did an exit in 2020. Since then he has run more than 2,000 sessions with agency founders. He doesn't work from management theory, but from the experience of someone who has sat in that chair himself.
No loose advice sessions, no strategy document that disappears into a drawer, but standards that stay standing in your agency when things get busy. The approach is called the SHARP method: five standards, Set, Hold, Acquire, Raise and Perform, installed across four domains: leadership, marketing, sales and delivery. No advice that evaporates once the conversation is over. Standards that hold up.
It runs along a single line: we start with a no-obligation Standards Assessment to find the bottleneck. If you want to go further afterwards, the Breakthrough follows, an intensive three-hour session in which your complete roadmap to €100k+ months is built live. From there the Install and Calm Scale routes follow, with only 24 spots per year worldwide.
Ready to step out of the middle of your own agency?
Start with a no-obligation 45-minute Standards Assessment. We make clear where your agency is getting stuck, which standard is slowing your growth, and whether the Breakthrough is the right next step.
You'll walk away with a concrete picture of what's holding your growth back. That alone is worth those 45 minutes.
"From €10k to €50k per month, with a real team." Lucia van den Brink, Founder, The Initial.
Founders who made the move
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
Founders who made the move
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
Founders who made the move
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Founders who made the move
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Frequently asked questions
An agency consultant analyzes and advises. You implement. A coach takes on the responsibility for the implementation and makes sure the standards stay standing when he's no longer there. Chris Out works as a coach. More about the approach: agency coaching →.
No. Chris only works with agencies that are ready to actually change something, not to receive a report. No report you have to execute yourself, but a program that genuinely changes your agency.
For service-based agencies with 2 to 10 people, monthly revenue between €10k and €100k and a concrete will to build structure rather than just increase revenue. Marketing, design, development, recruitment or consultancy, the discipline doesn't matter.
That varies a lot. Consultants usually work with a day rate or a project price for the analysis. With Chris it works differently: you start with a free 45-minute Standards Assessment. Only if it turns out a collaboration is a fit does the €3,000 Breakthrough follow.
After three hours you know exactly what's holding your agency back and you have a complete roadmap. From there the routes Install (four months, standards anchored) or Calm Scale (twelve months, standards become culture) follow. Which route fits becomes clear in the Breakthrough itself. The SHARP method forms the basis of both: five standards that are installed and hold up when things get busy.
With a Standards Assessment: a no-obligation 45-minute conversation in which Chris dissects your agency and exposes the real bottleneck. You leave with a concrete picture of what's holding you back and what the first step is.
Frequently asked questions
An agency consultant analyzes and advises. You implement. A coach takes on the responsibility for the implementation and makes sure the standards stay standing when he's no longer there. Chris Out works as a coach. More about the approach: agency coaching →.
No. Chris only works with agencies that are ready to actually change something, not to receive a report. No report you have to execute yourself, but a program that genuinely changes your agency.
For service-based agencies with 2 to 10 people, monthly revenue between €10k and €100k and a concrete will to build structure rather than just increase revenue. Marketing, design, development, recruitment or consultancy, the discipline doesn't matter.
That varies a lot. Consultants usually work with a day rate or a project price for the analysis. With Chris it works differently: you start with a free 45-minute Standards Assessment. Only if it turns out a collaboration is a fit does the €3,000 Breakthrough follow.
After three hours you know exactly what's holding your agency back and you have a complete roadmap. From there the routes Install (four months, standards anchored) or Calm Scale (twelve months, standards become culture) follow. Which route fits becomes clear in the Breakthrough itself. The SHARP method forms the basis of both: five standards that are installed and hold up when things get busy.
With a Standards Assessment: a no-obligation 45-minute conversation in which Chris dissects your agency and exposes the real bottleneck. You leave with a concrete picture of what's holding you back and what the first step is.
Frequently asked questions
An agency consultant analyzes and advises. You implement. A coach takes on the responsibility for the implementation and makes sure the standards stay standing when he's no longer there. Chris Out works as a coach. More about the approach: agency coaching →.
No. Chris only works with agencies that are ready to actually change something, not to receive a report. No report you have to execute yourself, but a program that genuinely changes your agency.
For service-based agencies with 2 to 10 people, monthly revenue between €10k and €100k and a concrete will to build structure rather than just increase revenue. Marketing, design, development, recruitment or consultancy, the discipline doesn't matter.
That varies a lot. Consultants usually work with a day rate or a project price for the analysis. With Chris it works differently: you start with a free 45-minute Standards Assessment. Only if it turns out a collaboration is a fit does the €3,000 Breakthrough follow.
After three hours you know exactly what's holding your agency back and you have a complete roadmap. From there the routes Install (four months, standards anchored) or Calm Scale (twelve months, standards become culture) follow. Which route fits becomes clear in the Breakthrough itself. The SHARP method forms the basis of both: five standards that are installed and hold up when things get busy.
With a Standards Assessment: a no-obligation 45-minute conversation in which Chris dissects your agency and exposes the real bottleneck. You leave with a concrete picture of what's holding you back and what the first step is.
Frequently asked questions
An agency consultant analyzes and advises. You implement. A coach takes on the responsibility for the implementation and makes sure the standards stay standing when he's no longer there. Chris Out works as a coach. More about the approach: agency coaching →.
No. Chris only works with agencies that are ready to actually change something, not to receive a report. No report you have to execute yourself, but a program that genuinely changes your agency.
For service-based agencies with 2 to 10 people, monthly revenue between €10k and €100k and a concrete will to build structure rather than just increase revenue. Marketing, design, development, recruitment or consultancy, the discipline doesn't matter.
That varies a lot. Consultants usually work with a day rate or a project price for the analysis. With Chris it works differently: you start with a free 45-minute Standards Assessment. Only if it turns out a collaboration is a fit does the €3,000 Breakthrough follow.
After three hours you know exactly what's holding your agency back and you have a complete roadmap. From there the routes Install (four months, standards anchored) or Calm Scale (twelve months, standards become culture) follow. Which route fits becomes clear in the Breakthrough itself. The SHARP method forms the basis of both: five standards that are installed and hold up when things get busy.
With a Standards Assessment: a no-obligation 45-minute conversation in which Chris dissects your agency and exposes the real bottleneck. You leave with a concrete picture of what's holding you back and what the first step is.
Ready to determine what's really holding your agency back?
Start with a free 45-minute Standards Assessment. We expose the real bottleneck, not the symptom, and determine together whether this program is a fit for you.
If it's a fit, we discuss the Breakthrough as the next step: an intensive three-hour program in which your complete roadmap to €100k+ months is built live. If it's not, you'll know that too. You walk away with a concrete picture of what's holding your growth back. That alone is worth those 45 minutes.
"Result: revenue x3." Malou Nellissen, Founder, Vertis Ops.