Agency coaching that installs standards
Agency coaching that installs standards
Agency coaching is guidance for the owner of a marketing agency who wants to grow structurally. Not by bringing in an external agency that takes over the work, and not with an advisory report that disappears into a drawer. But by installing standards that keep working, even once the guidance stops. Chris does that. Whether it fits your agency, you can read here.
Note: most results for “agency coaching” are about agencies that sell coaching to their own clients. This is the opposite. This is coaching for you, the agency owner.
Your agency is getting stuck somewhere. On the margin. On yourself, because everything ends up on your plate. Or on the feeling that more revenue mostly brings more unrest instead of more calm. You’re looking for someone who sees what you no longer see from the inside. The only question is what you want to happen next.
Agency coaching is guidance for the owner of a marketing agency who wants to grow structurally. Not by bringing in an external agency that takes over the work, and not with an advisory report that disappears into a drawer. But by installing standards that keep working, even once the guidance stops. Chris does that. Whether it fits your agency, you can read here.
Note: most results for “agency coaching” are about agencies that sell coaching to their own clients. This is the opposite. This is coaching for you, the agency owner.
Your agency is getting stuck somewhere. On the margin. On yourself, because everything ends up on your plate. Or on the feeling that more revenue mostly brings more unrest instead of more calm. You’re looking for someone who sees what you no longer see from the inside. The only question is what you want to happen next.
Worked with agencies around the world
The difference between advising and installing
Chris doesn’t work with loose advice sessions or strategy documents. The value is in what’s left in your agency, not in what you take away on paper. Want to know whether this fits your agency? Schedule a free 45-minute Standards Assessment. Not a sales pitch, but a clear picture of where your agency is getting stuck now.
Who is Chris Out
Chris built an agency himself. Under his leadership, RockBoost grew from 10 to 85 people, with an exit in 2020. After that he ran more than 2,000 sessions with agency owners. He captures his approach in his book on raising agency standards, the blueprint behind the top 10% of agencies. He doesn’t advise from the sidelines about growth he’s never experienced himself. He has walked the path you’re walking now.
He translates that experience into the SHARP method: the five standards that decide whether your growth frees you or buries you. Those standards are installed across four domains, namely leadership, marketing, sales and delivery, and secured through four levers: what is non-negotiable, how work and decisions flow, where accountability sits, and how the standard holds under pressure.
You can read the full breakdown of the SHARP method, and how it’s installed in your agency, at agency coaching →.
Who is Chris Out
Chris built an agency himself. Under his leadership, RockBoost grew from 10 to 85 people, with an exit in 2020. After that he ran more than 2,000 sessions with agency owners. He captures his approach in his book on raising agency standards, the blueprint behind the top 10% of agencies. He doesn’t advise from the sidelines about growth he’s never experienced himself. He has walked the path you’re walking now.
Who this is for
You’re the owner or director of a marketing agency. Two to ten people. Monthly revenue somewhere between €10,000 and €100,000. You don’t lack work. You lack structure.
You’re not looking for temporary advice. You’re looking for change that lasts.
Who this is for
You’re the owner or director of a marketing agency. Two to ten people. Monthly revenue somewhere between €10,000 and €100,000. You don’t lack work. You lack structure.
You’re not looking for temporary advice. You’re looking for change that lasts.
Who this isn’t for
This isn’t for those looking for an external agency that takes over the work. Not for those who want a strategy report without anything changing in execution.
Not for freelancers without a team. And not for larger organizations with a management layer that already takes the owner out of operations.
Doubting whether you fall into the right category? If your agency runs on your presence and you want to change that yourself, you’re in the right place.
Who this isn’t for
This isn’t for those looking for an external agency that takes over the work. Not for those who want a strategy report without anything changing in execution.
Not for freelancers without a team. And not for larger organizations with a management layer that already takes the owner out of operations.
Doubting whether you fall into the right category? If your agency runs on your presence and you want to change that yourself, you’re in the right place.
What agency coaching is, and what it isn’t
An advisor delivers a plan. You carry it out. An agency you hire takes over the work but changes nothing about how your agency runs. Agency coaching works differently. You build in standards together: fixed working methods, explicit decision rules, a structure that doesn’t depend on your presence. Those standards are then your agency’s, not the coach’s.
The difference isn’t in the quality of the thinking. It’s in who carries responsibility for the execution. If you want to know exactly what that approach looks like, with the domains where Chris installs standards, read agency coaching →. If you first want to determine whether this is for your agency, read on.
What agency coaching is, and what it isn’t
An advisor delivers a plan. You carry it out. An agency you hire takes over the work but changes nothing about how your agency runs. Agency coaching works differently. You build in standards together: fixed working methods, explicit decision rules, a structure that doesn’t depend on your presence. Those standards are then your agency’s, not the coach’s.
The difference isn’t in the quality of the thinking. It’s in who carries responsibility for the execution. If you want to know exactly what that approach looks like, with the domains where Chris installs standards, read agency coaching →. If you first want to determine whether this is for your agency, read on.
How you start
What we'll do in 45 minutes
How you start
Every collaboration begins with a free 45-minute Standards Assessment. In it, Chris and you look at where your agency is getting stuck and which standard needs attention first. Not a sales pitch, but a clear picture.
If it fits and you want to push on, the first paid step is a Breakthrough: an intensive three-hour session in which you build a complete roadmap to €100k+ months live with Chris. Positioning that excludes the wrong client, escaping price competition, your full go-to-market mapped out. Investment €3,000. After that you decide together whether the standards get installed in a longer track across leadership, marketing, sales and delivery.
Even if it turns out after the conversation that we’re not the right match, you’ll at least know sharply where your agency stands now and what the next step is.
Every collaboration begins with a free 45-minute Standards Assessment. In it, Chris and you look at where your agency is getting stuck and which standard needs attention first. Not a sales pitch, but a clear picture.
“I went from being the bottleneck to leading the company.” That’s what this works toward: an agency that grows to the level of your standards, not to the level of your hours.
“I went from being the bottleneck to leading the company.” That’s what this works toward: an agency that grows to the level of your standards, not to the level of your hours.
“I went from being the bottleneck to leading the company.” That’s what this works toward: an agency that grows to the level of your standards, not to the level of your hours.
Ready to step out of the middle of your own agency?
Start with a no-obligation 45-minute Standards Assessment. We make clear where your agency is getting stuck, which standard is slowing your growth, and whether the Breakthrough is the right next step.
You'll walk away with a concrete picture of what's holding your growth back. That alone is worth those 45 minutes.
"From €10k to €50k per month, with a real team." Lucia van den Brink, Founder, The Initial.
The difference between advising and installing
Chris doesn’t work with loose advice sessions or strategy documents. The value is in what’s left in your agency, not in what you take away on paper. Want to know whether this fits your agency? Schedule a free 45-minute Standards Assessment. Not a sales pitch, but a clear picture of where your agency is getting stuck now.
Founders who set the standard
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
"Chris sees through you and your business in a way you can't yet see yourself. He made it radically simple how to scale what I'm great at. The result: 3x revenue. Without him I'd be doing interim work. Now I run the business the market is screaming for. You need that outside lens. Chris gives it to you."
Malou Nellissen
Founder Vertis Ops
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
Founders who set the standard
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Founders who set the standard
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now.
Malou Nellissen
Co-founder Backlink.nl
"I've worked with Chris for three years now. What sets him apart is the clarity he brings. He turns grey areas back into black and white. Not by oversimplifying, but by setting a clear standard you can measure yourself against. He works from a blueprint for success, so we cut straight to the core every time."
Irene Krommendijk
Managing Director Yonego
Chris is always pushing you to your limits, in a good way. After a few sessions I already started to see changes in my mindset on a personal and business level. Those changes reflect in the way we operate our agency now. If you're looking for someone to help you break through growth ceilings, Chris is it.
Dani Rijff
Founder RocketCare
Founders who set the standard
"Backlink has grown, we have become way more sales driven, and the standards inside the team are higher than they have ever been. Not just what we deliver to clients, but how we hold each other accountable internally. It's uncomfortable sometimes, but that's also why the results are here right now."
Thomas van Miert
Backlink.nl & Flowboost Group
“I knew I was capable of more. Stuck at €10k per month, I wanted to build a company. A team. With Chris, we looked at who I am, what truly matters, and built a new proposition. That helped me launch a coaching program and land 2 multinational clients, taking me to €50k per month and hiring real team members."
Lucia van den Brink
Founder The Initial
"Chris installed the systems that took me out of the daily delivery. The agency now runs on standards and processes instead of on me. I went from being the bottleneck to leading the business. If you want to stop being the most senior operator in your own agency and actually own it, work with Chris."
William Duijzer
Founder Wild Digital
Frequently asked questions
Agency coaching is guidance for the owner of a marketing agency in growing that agency structurally. Not through advice or by taking over work, but by installing standards that keep working when the coach is no longer there.
An advisor analyzes and delivers a plan that you carry out yourself. An agency coach installs standards together with you and makes sure they keep working without him. Chris works as a coach.
For owners of marketing agencies with 2 to 10 people and monthly revenue between €10,000 and €100,000, who want to build structure rather than just increase revenue.
You start with a free 45-minute Standards Assessment. The first paid step is a three-hour Breakthrough for €3,000, in which you build your roadmap live. The longer coaching afterwards is on request.
The first shifts in how you look at your agency happen in the very first session. Operational changes usually become visible within 14 to 60 days. The effect on margin is typically noticeable in the second quarter.
Schedule a free Standards Assessment. In it, you and Chris determine whether and how you proceed.
Frequently asked questions
Agency coaching is guidance for the owner of a marketing agency in growing that agency structurally. Not through advice or by taking over work, but by installing standards that keep working when the coach is no longer there.
An advisor analyzes and delivers a plan that you carry out yourself. An agency coach installs standards together with you and makes sure they keep working without him. Chris works as a coach.
For owners of marketing agencies with 2 to 10 people and monthly revenue between €10,000 and €100,000, who want to build structure rather than just increase revenue.
You start with a free 45-minute Standards Assessment. The first paid step is a three-hour Breakthrough for €3,000, in which you build your roadmap live. The longer coaching afterwards is on request.
The first shifts in how you look at your agency happen in the very first session. Operational changes usually become visible within 14 to 60 days. The effect on margin is typically noticeable in the second quarter.
Schedule a free Standards Assessment. In it, you and Chris determine whether and how you proceed.
Frequently asked questions
Agency coaching is guidance for the owner of a marketing agency in growing that agency structurally. Not through advice or by taking over work, but by installing standards that keep working when the coach is no longer there.
An advisor analyzes and delivers a plan that you carry out yourself. An agency coach installs standards together with you and makes sure they keep working without him. Chris works as a coach.
For owners of marketing agencies with 2 to 10 people and monthly revenue between €10,000 and €100,000, who want to build structure rather than just increase revenue.
You start with a free 45-minute Standards Assessment. The first paid step is a three-hour Breakthrough for €3,000, in which you build your roadmap live. The longer coaching afterwards is on request.
The first shifts in how you look at your agency happen in the very first session. Operational changes usually become visible within 14 to 60 days. The effect on margin is typically noticeable in the second quarter.
Schedule a free Standards Assessment. In it, you and Chris determine whether and how you proceed.
Frequently asked questions
Agency coaching is guidance for the owner of a marketing agency in growing that agency structurally. Not through advice or by taking over work, but by installing standards that keep working when the coach is no longer there.
An advisor analyzes and delivers a plan that you carry out yourself. An agency coach installs standards together with you and makes sure they keep working without him. Chris works as a coach.
For owners of marketing agencies with 2 to 10 people and monthly revenue between €10,000 and €100,000, who want to build structure rather than just increase revenue.
You start with a free 45-minute Standards Assessment. The first paid step is a three-hour Breakthrough for €3,000, in which you build your roadmap live. The longer coaching afterwards is on request.
The first shifts in how you look at your agency happen in the very first session. Operational changes usually become visible within 14 to 60 days. The effect on margin is typically noticeable in the second quarter.
Schedule a free Standards Assessment. In it, you and Chris determine whether and how you proceed.
Ready to step out of the middle of your own agency?
Start with a no-obligation 45-minute Standards Assessment. We make clear where your agency is getting stuck, which standard is slowing your growth, and whether the Breakthrough is the right next step.
You'll walk away with a concrete picture of what's holding your growth back. That alone is worth those 45 minutes.
"From €10k to €50k per month, with a real team." Lucia van den Brink, Founder, The Initial.